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fred ss08

PostPosted: Wed Jul 16, 2008 2:02 pm
by wendellt
hi people
havn't posted for a while but id like to share this campaign i art directed and shot
lots of problems limited budget etc still made it happen
also designed the website

http://www.fredbare.com

credits:
Art Direction Photography, Props Styling, location scout - Me @ The Nest
Production Logistics - Me & Fiona Sinclair
Styling - Kelly Blair
Models all from Bambini & Starfish Kids
Assistant - Ayshe @ T.I.D.
Hair - Ayshe @ T.I.D.

Re: fred ss08

PostPosted: Wed Jul 16, 2008 4:18 pm
by Glen
Wendell, very innovative with the clothesline. Knowing the penchant of the brand for exotic locations, was the clothesline in the French Riviera? :lol: It is all your usual high standard, I am sure the clients are very impressed, I am.

Re: fred ss08

PostPosted: Wed Jul 16, 2008 5:26 pm
by Greg B
It is quality work, and great to see the kids looking like kids too.

Re: fred ss08

PostPosted: Wed Jul 16, 2008 5:44 pm
by Yi-P
High standard as usual Wendell. Im sure your client is very happy for the results. :D

Where about is that lighthouse? Is it Watson's Bay?

Re: fred ss08

PostPosted: Wed Jul 16, 2008 7:02 pm
by W00DY
Nice work...

Such a shame about a limited budget as I think some of your previous FB stuff is better (not technically better just better sets / props). It is good to see that FB have stuck with you for so long, a credit to you.

I'm jealous. I would love to shot for FB or some other boutique kids clothing brands :lol:

Yi-P wrote: Where about is that lighthouse? Is it Watson's Bay?


The beach shots are at camp cove so it is over that way.

8)

Re: fred ss08

PostPosted: Thu Jul 17, 2008 8:28 am
by carla_d
i like the clothes lines too. was that a backdrop behind the lines, or the real sky?

Re: fred ss08

PostPosted: Thu Jul 17, 2008 1:40 pm
by wendellt
hi guys and gals
thankyou so much for the comments

yip lighthouse is in Vaulcluse its McQuarie lighthouse

and carla the backdrop is real it just looks surreal because i used a polariser to darken the sky i like a hyper real image

Re: fred ss08

PostPosted: Thu Jul 17, 2008 9:42 pm
by carla_d
wendellt wrote:and carla the backdrop is real it just looks surreal because i used a polariser to darken the sky i like a hyper real image


nice :)

Re: fred ss08

PostPosted: Thu Jul 17, 2008 9:47 pm
by Alex
Hi Wendell,

Good to see you around! Love your work as usual. Very high quality stuff!!
Alex

Re: fred ss08

PostPosted: Thu Jul 17, 2008 10:50 pm
by radar
Great series Wendell,

The idea of the clothes line works really well.

Question on the selection of the deep blue sky: some of the images, the sky is considerably darker then some of the others. Is that just the way they came out or are they darker/lighter depending on the colour of the clothes?

I also love the slideshow with the kids having fun, looks like you really had them relaxed and just enjoying the day, just being kids :D

Well done,

André

Re: fred ss08

PostPosted: Thu Jul 17, 2008 11:09 pm
by wendellt
thanks people

the sky is darker in some shots because the clothes were shot at different times of the day when the sun moves the polarising effect changes also shot it over 2 different sunny days i shot the fred bare campaign at the time when sydney was recovering from that horrible rainy period

i had everyone on standby for 2 weeks waiting for a sunny day most of the budget got lost there paying everyone to be on standby
also had to plan everythign to go smootjhly over 2 days with 2 location permits and kids and my teams availability as mentioned before im more of a production manager than a photographer

it's amazing it came together.