fred ss08

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fred ss08

Postby wendellt on Wed Jul 16, 2008 2:02 pm

hi people
havn't posted for a while but id like to share this campaign i art directed and shot
lots of problems limited budget etc still made it happen
also designed the website

http://www.fredbare.com

credits:
Art Direction Photography, Props Styling, location scout - Me @ The Nest
Production Logistics - Me & Fiona Sinclair
Styling - Kelly Blair
Models all from Bambini & Starfish Kids
Assistant - Ayshe @ T.I.D.
Hair - Ayshe @ T.I.D.
Wendell Levi Teodoro
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Creative Rep - T.I.D. FashionID, DBP Productions & The Nest Agency
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Re: fred ss08

Postby Glen on Wed Jul 16, 2008 4:18 pm

Wendell, very innovative with the clothesline. Knowing the penchant of the brand for exotic locations, was the clothesline in the French Riviera? :lol: It is all your usual high standard, I am sure the clients are very impressed, I am.
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Re: fred ss08

Postby Greg B on Wed Jul 16, 2008 5:26 pm

It is quality work, and great to see the kids looking like kids too.
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Re: fred ss08

Postby Yi-P on Wed Jul 16, 2008 5:44 pm

High standard as usual Wendell. Im sure your client is very happy for the results. :D

Where about is that lighthouse? Is it Watson's Bay?
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Re: fred ss08

Postby W00DY on Wed Jul 16, 2008 7:02 pm

Nice work...

Such a shame about a limited budget as I think some of your previous FB stuff is better (not technically better just better sets / props). It is good to see that FB have stuck with you for so long, a credit to you.

I'm jealous. I would love to shot for FB or some other boutique kids clothing brands :lol:

Yi-P wrote: Where about is that lighthouse? Is it Watson's Bay?


The beach shots are at camp cove so it is over that way.

8)
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Re: fred ss08

Postby carla_d on Thu Jul 17, 2008 8:28 am

i like the clothes lines too. was that a backdrop behind the lines, or the real sky?
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Re: fred ss08

Postby wendellt on Thu Jul 17, 2008 1:40 pm

hi guys and gals
thankyou so much for the comments

yip lighthouse is in Vaulcluse its McQuarie lighthouse

and carla the backdrop is real it just looks surreal because i used a polariser to darken the sky i like a hyper real image
Wendell Levi Teodoro
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Re: fred ss08

Postby carla_d on Thu Jul 17, 2008 9:42 pm

wendellt wrote:and carla the backdrop is real it just looks surreal because i used a polariser to darken the sky i like a hyper real image


nice :)
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Re: fred ss08

Postby Alex on Thu Jul 17, 2008 9:47 pm

Hi Wendell,

Good to see you around! Love your work as usual. Very high quality stuff!!
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Re: fred ss08

Postby radar on Thu Jul 17, 2008 10:50 pm

Great series Wendell,

The idea of the clothes line works really well.

Question on the selection of the deep blue sky: some of the images, the sky is considerably darker then some of the others. Is that just the way they came out or are they darker/lighter depending on the colour of the clothes?

I also love the slideshow with the kids having fun, looks like you really had them relaxed and just enjoying the day, just being kids :D

Well done,

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Re: fred ss08

Postby wendellt on Thu Jul 17, 2008 11:09 pm

thanks people

the sky is darker in some shots because the clothes were shot at different times of the day when the sun moves the polarising effect changes also shot it over 2 different sunny days i shot the fred bare campaign at the time when sydney was recovering from that horrible rainy period

i had everyone on standby for 2 weeks waiting for a sunny day most of the budget got lost there paying everyone to be on standby
also had to plan everythign to go smootjhly over 2 days with 2 location permits and kids and my teams availability as mentioned before im more of a production manager than a photographer

it's amazing it came together.
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