Thanks for your comments guys. When I saw this guy I was attracted by the fact that he was brown, beige and "soft" against a predominantly sharp black and white (some colour) background. Also the newness of the background against his "oldness". On the wider view the window logos put him more or less at the hub of a wheel of logos.
As far as processing goes, I'm a little vague on the specifics. I do most stuff in Apple Aperture so converted to B&W there and the usual levels and contrast with black point and recovery. However I was playing with editing in Photoshop as well, and added some slight film grain effect. Once I'd saved any changes in
PS all the sliders in Aperture reverted to default so I would then apply more contrast/recovery etc etc. I think I went into
PS a couple of times - I was really just fiddling but I knew I wanted a really contrasty grainy image. Sharpening was back in Aperture.
I may well go back to Fremantle as there are plenty of street shots available - just a matter of organising it.
Thanks again for your C&C - it's much appreciated.