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Well, it is Friday afternoon after all...

I like the concept but...
Is that really the time for beer o'clock? I'd have gone for the six oclock swill or similar.
I find the background poorly lit. Would prefer it more even and brightly lit. Alternatively a background context would be preferable.

We will occaisionally have beer at 5.30pm on a friday arvo, but not at 1.40ish.....

Love the concept...and I am glad that you didnt choose a Crown for the beer

Remeber beer o'clock is relevent to the start time of your day. I know people who sit down to a beer at 6am, my start time brings me to beer o'clock at around 11ish in the am.

I agree that the background is way too dark and the shot would be lifted if it were brighter giving it a crisp, clear look. Just like a beer should taste.