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Formerly known as Longacre Square, it was renamed in 1904 after The New York Times moved its headquarters to the newly built Times Building. The square is formed by the junction of Broadway, Seventh Avenue, and 42nd Street and it is the site of the annual New Year's Eve ball drop, which began on December 31, 1907, and attracts over a million visitors to Times Square every year, and one billion or more on digital media platforms.



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