A Hardly Normal story
Posted: Mon Jan 16, 2012 8:14 pm
Soooo...since i have recently moved work into the city i have had the opportunity to wander into alot of camera stores that i wouldn't normally go to. my experience with brick and mortar camera stores has been depressing, frustrating and infuriating at the same time. what i found, (i know this is nothing new to most of you), is a bunch of snooty pricks who charge you thru the nose for the benefit of their ill informed, obnoxious opinions. about as low as you can get right ? nope.
i wanted to buy an s100 and to cut a long story short, i had a bit of time to kill on the way home and went to caringbah to check out if jb had any. nope, nothing. so i went to HN upstairs, (passing great big HUGE signs saying they have a price guarantee), and whaddya know they have one there ! great !
the joint is dead. i mean DEAD. 10 staff in there and zero customers. Z-E-R-O. GREAT ! this is gonna be quick and easy ! so then i see the salesman and that's when the alarm bells start ringing....
alarm bell #1:
he's sitting on his fat ass on the computer, sees me, doesn't acknowledge me. so i walk up to him...
"excuse me mate."
"yes ?" (still looking and typing at the computer)
alarm bell #2:
"i wanted to take a look at an s100 pls."
"nikon ?"
"no, canon"
"you mean the sx100 ?"
"no, s100."
"theres no such camera."
"so whats the one sitting right over there in the cabinet."
"s95"
"look again mate."
"oh yeah, it must be new."
"can you pull it out for me."
he pulls it out and i wanted to check the size of it next to a g12 and J1.
alarm bell #3:
"can you pull out those other 2 cameras so i can check the size difference."
"ahhh, no, i can only pull one out at a time."
i look at him dumbfounded.
"its quiet, so i can do it this time"
he does it begrudgingly.
alarm bell #4:
"just wanted to double check that this shoots RAW."
"why do you want to shoot raw ?"
"mate, dont tell me how to use a camera, do you know or not ?"
"i'll have to check". but he doesn't do anything.
"so...can you check."
he begrudgingly looks it up and it does.
alarm bell #5:
"great, i'll take one. how much can you do it for ?"
"its 549"
"thanks, yeah i know thats the ticketed price, can you do it for a better price ?"
"no, thats the price. its only a new camera.
"DCW has it for 469 and digidirect have it for 479, so you can price match that."
"no, the price is still 549"
"i thought you price matched ?"
"yeah if we can."
"lol, you're taking the piss now right ? there's a great big fuckin sign out the front of the shop saying price match guarantee."
"yeah, but thats not internet prices."
"its not an internet price mate, these are also brick and mortar stores."
"dcw is grey and only online."
"no, they have stores in the major capitals"
"where in sydney ?"
"canterbury"
"yeah, we still cant match that price, its 549."
alarm bell #6
"hold up here, whats the point of having that sign up the front ?"
"well thats only for matching our competitors"
i'm almost speechless...
"your competitors ? like who ?"
"jbhifi, myer, good guys."
"so DCW arent competitors of yours ?"
"no"
"and you;re seriously not going to price match ?"
"no"
"ok, im going to ask you one more time to match the price and honour your advertising, are you going to do it or not ?"
"no, i cant do it, its a brand new camera."
"righto, mate, go away and get me a manager now."
"you can talk to whoever you want, but the price is still 549."
now honestly, well before this point i would have just walked away. i was thinking i should give my business to the store with the cheapoest advertised price and give them the sale. but hell no man. these bastards needed to be held to account ! it became my afternoons petty mission ! but seriously, one more alarm bell and it was gonna get very ugly for this little prick when just at that moment a younger kid walks up to the counter, hes around 25 i'd say.
"hi, can i help ?"
i relay him the story about the price match.
"do you have a brochure or something ?"
"no, but i'll bring up their website on my phone."
"ok, perfect, no problem."
so that was the end of that. in the meantime knobjockey had disappeared.
some may say that the first alarm bell was walking into hardly normal to begin with...and you'd be right.
thank you for allowing me this recall of my experience. it was quite cathartic.
i wanted to buy an s100 and to cut a long story short, i had a bit of time to kill on the way home and went to caringbah to check out if jb had any. nope, nothing. so i went to HN upstairs, (passing great big HUGE signs saying they have a price guarantee), and whaddya know they have one there ! great !
the joint is dead. i mean DEAD. 10 staff in there and zero customers. Z-E-R-O. GREAT ! this is gonna be quick and easy ! so then i see the salesman and that's when the alarm bells start ringing....
alarm bell #1:
he's sitting on his fat ass on the computer, sees me, doesn't acknowledge me. so i walk up to him...
"excuse me mate."
"yes ?" (still looking and typing at the computer)
alarm bell #2:
"i wanted to take a look at an s100 pls."
"nikon ?"
"no, canon"
"you mean the sx100 ?"
"no, s100."
"theres no such camera."
"so whats the one sitting right over there in the cabinet."
"s95"
"look again mate."
"oh yeah, it must be new."
"can you pull it out for me."
he pulls it out and i wanted to check the size of it next to a g12 and J1.
alarm bell #3:
"can you pull out those other 2 cameras so i can check the size difference."
"ahhh, no, i can only pull one out at a time."
i look at him dumbfounded.
"its quiet, so i can do it this time"
he does it begrudgingly.
alarm bell #4:
"just wanted to double check that this shoots RAW."
"why do you want to shoot raw ?"
"mate, dont tell me how to use a camera, do you know or not ?"
"i'll have to check". but he doesn't do anything.
"so...can you check."
he begrudgingly looks it up and it does.
alarm bell #5:
"great, i'll take one. how much can you do it for ?"
"its 549"
"thanks, yeah i know thats the ticketed price, can you do it for a better price ?"
"no, thats the price. its only a new camera.
"DCW has it for 469 and digidirect have it for 479, so you can price match that."
"no, the price is still 549"
"i thought you price matched ?"
"yeah if we can."
"lol, you're taking the piss now right ? there's a great big fuckin sign out the front of the shop saying price match guarantee."
"yeah, but thats not internet prices."
"its not an internet price mate, these are also brick and mortar stores."
"dcw is grey and only online."
"no, they have stores in the major capitals"
"where in sydney ?"
"canterbury"
"yeah, we still cant match that price, its 549."
alarm bell #6
"hold up here, whats the point of having that sign up the front ?"
"well thats only for matching our competitors"
i'm almost speechless...
"your competitors ? like who ?"
"jbhifi, myer, good guys."
"so DCW arent competitors of yours ?"
"no"
"and you;re seriously not going to price match ?"
"no"
"ok, im going to ask you one more time to match the price and honour your advertising, are you going to do it or not ?"
"no, i cant do it, its a brand new camera."
"righto, mate, go away and get me a manager now."
"you can talk to whoever you want, but the price is still 549."
now honestly, well before this point i would have just walked away. i was thinking i should give my business to the store with the cheapoest advertised price and give them the sale. but hell no man. these bastards needed to be held to account ! it became my afternoons petty mission ! but seriously, one more alarm bell and it was gonna get very ugly for this little prick when just at that moment a younger kid walks up to the counter, hes around 25 i'd say.
"hi, can i help ?"
i relay him the story about the price match.
"do you have a brochure or something ?"
"no, but i'll bring up their website on my phone."
"ok, perfect, no problem."
so that was the end of that. in the meantime knobjockey had disappeared.
some may say that the first alarm bell was walking into hardly normal to begin with...and you'd be right.
thank you for allowing me this recall of my experience. it was quite cathartic.