Rooz wrote:i'd really like someone to advise why they would buy the nikkor at that price. is it just the build quality, speed and silent focussing difference ?
thank you.

You've just said the point here. The build quality of a Nikkor is far superior to any other third party lenses. In fact, they *might* sustain far more beating and extended use for those who require them on a daily heavy duty basis.
Quality wise, I've seen very good samples from the Sigma and Tamron lenses (27-70, and 28-75 respectively) and they are very good match to the Nikkor 17-55 or 28-70.
The big difference in optical quality comes in when the lens is wide open, from what I've seen the Nikkor is sharper wide open at f2.8 than the other third party lenses. While they can be shot at f2.8 but the quality in sharpness falls greatly at that, and there is where your price comes to justification again.
In summary, you get what you paid for, quality, long lasting built, and the superior performance at wide open aperture. If these are not your priority, or at least you don't really care much about them, then the third party lenses will do just fine at a fraction of the Nikkor price.