Nikon Australia
Posted: Thu Sep 28, 2006 8:45 pmMaxwell / Nikon Press Release
Maxwell Optical Industries Pty Ltd has announced that, with effect from 30th September 2006, it is making arrangements to transfer its imaging distribution business, with the full support of its suppliers, to two new companies being formed for the purpose. A separate announcement details these arrangements. Maxwell Optical Industries CEO, David Patch also announced that new arrangements for the company’s distribution of Nikon Imaging and Sports Optics products are currently under discussion with Nikon Corporation and are expected to result in the formation of a direct Nikon subsidiary to be established in Sydney, shortly.
Maxwell Optical Industries stated that they expected Nikon Corporation to make a formal announcement about their arrangements in Australia once preparations are completed. Exciting plans for the launch of recently announced new Nikon digital compact ranges and D80 SLR cameras were continuing to be developed ahead of October release. Mr Patch added that supplies of all brands distributed by Maxwell Optical Industries would continue to be available in the forthcoming weeks, largely fulfilling most current backorders.
Service arrangements at Maxwell’s Sydney service office, as well as its appointed service centres in other parts of Australia, will continue to operate normally.
Maxwell Optical Industries and DayMen Photo Marketing LP have announced the formation of a new Australian imaging distribution company, to start operations in October this year, to be called Maxwell International Australia Pty Limited.
Maxwell International Australia will be headquartered from the existing Lidcombe office occupied by Maxwell Optical Industries, in western Sydney. The team will be headed by Maxwell Optical Industries co-founder, John Swainston, most recently deputy chairman and director of business development for the company.
The new company will be the exclusive Australian distributor for Cokin filters, Lowepro photo, video and computer bags, Tamron digital and photo lenses and Velbon tripods. The company is also photo channel distributor for Pelican hard cases.
“Maxwell’s sole focus going forward will be the important photo-imaging accessory brands that Maxwell has built over the past twenty years, each of which is No.1 or No.2 in its respective market,” said John Swainston.
“It’s been very encouraging to receive the support from our partner suppliers in this new business. The Maxwell team looks forward to helping its hundreds of clients further develop the profitable accessory business in coming months with these leading branded lines.”
Gil Roberts, CEO of DayMen Photo Marketing LP, based in Sebastopol, California stated, “We see this new opportunity to work with Maxwell as a wonderful chance to enhance the category management options for our retail customers and grow accessory attachment with complete focus.
“The new structure of Maxwell as a specialist supplier of branded attachment accessories is a major plus for all the brands joining with us in this exciting new venture.”
DayMen’s Chairman Uwe Mummenhoff, a frequent attendee at Photo & Imaging / PMA shows in Australia over the past fifteen years, said from Toronto, “We’ve worked with John Swainston and his team for nearly 20 years. We are very confident that our many customers in Australia in Photo, CE, Department Store, Electrical and Duty Free channels, will benefit from the capabilities of the Maxwell team, and we hope to welcome many of you to DayMen’s Lowepro booth at Photokina in Germany at the end of September.”
Maxwell International Australia will commence operations from Tuesday October 3rd, immediately following Photokina. The company will be launching new products from each of its five suppliers with immediate availability from that date. Stock will continue to be available from Maxwell Optical Industries at the usual contact numbers until Wednesday September 27th, at which point the company will close off shipments and establish new computer, warehousing and accounting systems, ready to start business the following week.
Maxwell will be publishing new contact phone numbers and trading arrangements to take effect from October, in the next two weeks, as well as detailing the names of all sales personnel. The sales and marketing team will be led by Paul Gibbs, who was most recently senior product marketing manager, accessory brands, at Maxwell Optical Industries. Gibbs was with a major Sydney specialist photo retailer prior to joining Maxwell in 1989.
Maxwell has also confirmed that significant volumes of each of the ongoing product groups are either just now arriving or in transit to support the more than 20% growth these lines have experienced in the past twelve months, growth which is expected to continue or accelerate in the coming year. A separate announcement about brands with which Maxwell will not be continuing, will be made shortly, following discussions with the principals of those companies.
Maxwell Optical Industries was founded in 1983 and has been a leading supplier to the Australian imaging market, until now including Nikon Imaging and Sports Optics. The new company will operate as a subsidiary of DayMen Photo Marketing LP, the owner of the Lowepro brand. DayMen has offices in Canada, China, Hong Kong, the UK, Germany and the USA.
Cokin, Lowepro, Tamron, Pelican, and Velbon are all leading international photo-imaging brands respectively of filters for cameras and video, camera, video and computer bags, lenses for film and digital SLR’s, hard cases, and tripods for still and video cameras.
Maxwell Optical Industries Pty Ltd has announced that, with effect from 30th September 2006, it is making arrangements to transfer its imaging distribution business, with the full support of its suppliers, to two new companies being formed for the purpose. A separate announcement details these arrangements. Maxwell Optical Industries CEO, David Patch also announced that new arrangements for the company’s distribution of Nikon Imaging and Sports Optics products are currently under discussion with Nikon Corporation and are expected to result in the formation of a direct Nikon subsidiary to be established in Sydney, shortly.
Maxwell Optical Industries stated that they expected Nikon Corporation to make a formal announcement about their arrangements in Australia once preparations are completed. Exciting plans for the launch of recently announced new Nikon digital compact ranges and D80 SLR cameras were continuing to be developed ahead of October release. Mr Patch added that supplies of all brands distributed by Maxwell Optical Industries would continue to be available in the forthcoming weeks, largely fulfilling most current backorders.
Service arrangements at Maxwell’s Sydney service office, as well as its appointed service centres in other parts of Australia, will continue to operate normally.
Maxwell Optical Industries and DayMen Photo Marketing LP have announced the formation of a new Australian imaging distribution company, to start operations in October this year, to be called Maxwell International Australia Pty Limited.
Maxwell International Australia will be headquartered from the existing Lidcombe office occupied by Maxwell Optical Industries, in western Sydney. The team will be headed by Maxwell Optical Industries co-founder, John Swainston, most recently deputy chairman and director of business development for the company.
The new company will be the exclusive Australian distributor for Cokin filters, Lowepro photo, video and computer bags, Tamron digital and photo lenses and Velbon tripods. The company is also photo channel distributor for Pelican hard cases.
“Maxwell’s sole focus going forward will be the important photo-imaging accessory brands that Maxwell has built over the past twenty years, each of which is No.1 or No.2 in its respective market,” said John Swainston.
“It’s been very encouraging to receive the support from our partner suppliers in this new business. The Maxwell team looks forward to helping its hundreds of clients further develop the profitable accessory business in coming months with these leading branded lines.”
Gil Roberts, CEO of DayMen Photo Marketing LP, based in Sebastopol, California stated, “We see this new opportunity to work with Maxwell as a wonderful chance to enhance the category management options for our retail customers and grow accessory attachment with complete focus.
“The new structure of Maxwell as a specialist supplier of branded attachment accessories is a major plus for all the brands joining with us in this exciting new venture.”
DayMen’s Chairman Uwe Mummenhoff, a frequent attendee at Photo & Imaging / PMA shows in Australia over the past fifteen years, said from Toronto, “We’ve worked with John Swainston and his team for nearly 20 years. We are very confident that our many customers in Australia in Photo, CE, Department Store, Electrical and Duty Free channels, will benefit from the capabilities of the Maxwell team, and we hope to welcome many of you to DayMen’s Lowepro booth at Photokina in Germany at the end of September.”
Maxwell International Australia will commence operations from Tuesday October 3rd, immediately following Photokina. The company will be launching new products from each of its five suppliers with immediate availability from that date. Stock will continue to be available from Maxwell Optical Industries at the usual contact numbers until Wednesday September 27th, at which point the company will close off shipments and establish new computer, warehousing and accounting systems, ready to start business the following week.
Maxwell will be publishing new contact phone numbers and trading arrangements to take effect from October, in the next two weeks, as well as detailing the names of all sales personnel. The sales and marketing team will be led by Paul Gibbs, who was most recently senior product marketing manager, accessory brands, at Maxwell Optical Industries. Gibbs was with a major Sydney specialist photo retailer prior to joining Maxwell in 1989.
Maxwell has also confirmed that significant volumes of each of the ongoing product groups are either just now arriving or in transit to support the more than 20% growth these lines have experienced in the past twelve months, growth which is expected to continue or accelerate in the coming year. A separate announcement about brands with which Maxwell will not be continuing, will be made shortly, following discussions with the principals of those companies.
Maxwell Optical Industries was founded in 1983 and has been a leading supplier to the Australian imaging market, until now including Nikon Imaging and Sports Optics. The new company will operate as a subsidiary of DayMen Photo Marketing LP, the owner of the Lowepro brand. DayMen has offices in Canada, China, Hong Kong, the UK, Germany and the USA.
Cokin, Lowepro, Tamron, Pelican, and Velbon are all leading international photo-imaging brands respectively of filters for cameras and video, camera, video and computer bags, lenses for film and digital SLR’s, hard cases, and tripods for still and video cameras.