You have to decide, if I am going to offer this as an additional service to customers for my hair and beauty services - You want to be doing a good job or not at all.
If your only wanting to do 1-2 weddings / month and you are not looking to make wedding photography your main income source, I would suggest you get some work assisting professional wedding photographers - the experience will be invaluable.
This can be a good way to continue to explore if you want to continue doing this without the investment in: equipment, backup equipment, software, advertising, album accounts, album samples...
(and the list grows)
If you can also find someone who can critique your work through their eyes, and talk shop about the running of a business, work involved, what to charge, their resource suppliers etc... you are going to find all your questions answered in the best way - from someone who does it 24 / 7!
If you are wanting to do wedding photography competitively with others
(there are alot of wedding photogs out there - some bad, good and bloody amazing) you need to find your
point of difference.
What will you be offering that others dont?
(you will need to extensively research competition, get prices off them and position yourself accordingly) This may mean something like having their photos available online 5 days after the wedding or something.
Stress will disappear after more and more weddings, you will have a mental checklist, you will be more relaxed. (and not sweat buckets)
Charge accordingly to the competition,
never discount - it screams I didnt think i was worth $x amount to begin with.
(at a recent wedding expo, some photographers were selling themselves by - package A was $3000, now $2000!) Give away freebies if you want to entice people.
(eg - upgrade to larger album, more pages / sides included in album packages etc)
When you have selected a
pricing package, gernally stick to it! You can be flexible if you require, but many people shop for wedding photog's by
price.
You need to be confident in what you charge, and allow people to walk away and compare you to others if necessary. If you are good, people will book you.
show all your costs upfront - including reprints, enlargements, additional pages in albums, DVDs, and any extras you want to charge. People hate hidden costs and its not good for future business if people have a bad experience - aren't properly communicated to.
Don't sell yourself short. You may have to be cheaper than your competition to start with, but you cannot supply really decent albums if your charging small amounts. Make packages which dont include albums as a cheaper alternative. If you sell yourself short, you could find yourself working for around $3 an hr all up!
(maybe the first few times you shoot weddings - log all the time spent, including travel, pre-wedding consultation, time on the day, post-processing, editing, album designing etc... and work out just how many hours it took you!)
It is better to be an expensive wedding photographer having a bad day, then a bad, cheap wedding photographer!
Alot of professional wedding photog's are a bit reluctant to give you the details of their
album suppliers etc... You can find most of them on the net, but you have to usually fill in 'proof of profession' forms to show you are a photographer and not the general public
(they dont want the general public to know what they charge you and then can see how much profit you make) also ensures they are only dealing with people who know what they are doing. Prestigious album companies can and offer also attract a set-up fee to establish yourself as a client with them.
(this is mostly redeemable with discounts on your sample albums etc)
Find a
good lab. A few come to mind - 'Bond imaging', 'The Edge' etc... some album companies actually have the facilities to print the images themselves, mount them in the albums and send them even to the clients so all you do is design the albums and send them the files.
A good
prolab will often colour-correct your images and be able to produce your images in the style you want them - i.e high saturation, cross-processed with skin tones natural etc...
(They dont run them through blindly, without replacing dyes regularly etc - as minilabs do)
Dont use a cheap-ass mini-lab for your enlargements and album prints... the quality of your albums should sell you! Crap quality will reflect on you and you dont want people putting up bad quality images in their homes and say "oh such and such photographer took this!"
I had a look at a sample
'momento' coffeebook in harvey norman the other day and I was
un-impressed with the quality / build of the album. I recommend something like -
asuka books as an alternative. They should be able to send you out a sample page of their page stock - Laminate and gloss.
Contracts are useful things! The contract doesnt cover them if they dont like your style of images - they should have booked you knowing this, it covers you for: exclusivity (in shooting the day), deposit / payment arrangements, cancellation conditions, copyright and reproduction terms, client usage, your resposibilities if you fail to perform
(fire, casualty, strike, act of God, equipment malfunction, loss, damage etc), photographer substitution if you are unfit for the job, price list changes, release of negatives (digital files etc), and the right as their photographer to use images taken of them for your own publicity etc
(similar to a model release
- Both the Bride and Groom sign it.
(dont push the contract... its too salesman... they can take it home, and consider its wording and get it back to you)
Insure yourself. Ive heard mixed responses by pros in regards to insuring your equipment, but you should be looking at
indemnity insurance / public liability.
my 2c's for now...
Jonathan