What is this about?

Someone has put a notice in todays SMH, (Page 36), offering $1000 reward for the person who finds a lost Canon Powershot S400 with the memory stick intact. The camera was left in a Cab at the Rocks and besides the reward the finder may keep the camera.
So guys.....anyone want to take a guess at what kind of images might have that much value to the owner?
So guys.....anyone want to take a guess at what kind of images might have that much value to the owner?