Also Lytro announced last week that they were going retail and global
It has been nearly a year since Lytro announced the world’s first consumer light-field camera that lets users focus photographs after they’re shot. Throughout this time, the camera has only been available direct from the company when ordered through the website. That’ll soon change, as the company announced today that it will be partnering with major retailers around the world to have the camera appear on a store shelf (and website) near you.
Starting this month, people in the United States will be able to pick up a Lytro camera online at Target, BestBuy, and — perhaps most importantly for Lytro — Amazon. Around the same time, it’ll also be appearing online and in stores in places such as Australia, Canada, Singapore, and Hong Kong.
http://blog.lytro.com/news/lytros-going ... e-u-s-too/