Nikon aims for 10% extra market share

[stubbsy]

An interesting article (currently in the news side bar on the front page), that says "Nikon aims to boost its share of the SLR digital camera market to 42 percent by the third year of its business plan, from 32 percent now" and that "rising sales of high-end digital cameras were expected to boost its operating profits by 70 percent over the next three years". Full story here

[Alpha_7]

I wonder what they have planned to get that extra 10%, I'm a little skeptical that they can do it, but I guess will have to wait and see.

[Raskill]

Maybe if Maxwells implements a more realistic pricing model then that would help

[radar]

Interesting article Peter, thanks, I hadn't noticed it on the front

With Minolta bowing out of the DSLR market, that leaves some room for Nikon, and others, to gain some market share. Potentially will be some more consolidation, maybe in they will "buy" that market share by taking over one of the smaller players in the DSLR market, eg purchase Fujifilm DSLR business.

Anyway, all speculation and Nikon also need to make their shareholders happy, so telling them they plan to increase market share always sounds good.

Cheers,

André

[nito]

Actually with sony and samsung entering the market I expect canon and nikon share of the market to drop.

[Killakoala]

Samsung will no doubt stay at the low end of the market, as will Sony, but their prices will be mid-high end and make their products 'appear' better than Samsung, which they won't be, unless they keep their newly acquired Konica-Minolta employees happy, which i doubt.

[katie]

With Minolta bowing out of the DSLR market, that leaves some room for Nikon, and others, to gain some market share.

I was thinking the same thing when reading that article... also, as a very recent newbie to the DSLR world, I've just come away from doing all my research into brands/models and the Nikon/Canon emphasis in the DSLR market is still incredibly prevalent... it becomes more and more obvious the more you initially research, especially as a complete DLSR newcomer... (I was an Olympus film SLR user for years, and a Minolta digital point&shoot user before looking to upgrade, so I was aware of other brands)...

lol, which can easily mean merely superior marketing departments instead than superior equipment, but it did strike me that it will take other companies real time and effort to break into that brand strangle-hold... so in the short term at least, Nikon (or Canon) may potentially stand to gain more market share more quickly...

lol just my two cents worth.....

kate
(p.s. yes, I went with Nikon, lol...)

[Finch]

An interesting article (currently in the news side bar on the front page), that says "Nikon aims to boost its share of the SLR digital camera market to 42 percent by the third year of its business plan, from 32 percent now" and that "rising sales of high-end digital cameras were expected to boost its operating profits by 70 percent over the next three years". Full story here

Nikon are expecting to raise their share of profits through boosting its share of the digital SLR market? You've gotta be kidding!

Many of us have been waiting nearly 4 months to receive our non-banding D200s and still waiting. Those profit forecasts can't be coming from us Aussies, that's for sure....

Cheers

Michael

[Grev]

Many of us have been waiting nearly 4 months to receive our non-banding D200s and still waiting. Those profit forecasts can't be coming from us Aussies, that's for sure....

True, since the market isn't that big here (with small population and all), their attention would be more focused elsewhere...