You need firstly:
* to be a professional photog (full time)
* to own 2 pro bodies + 3 L lenses / specialist EF lenses
then you need to apply with
* samples of portfolio
* samples of business publicity (business cards etc)
* passport photos, application form + proof of above equipment criteria
benefits include
# Priority Equipment Servicing through Canon Service centres
# Service Replacement Loans**
# Event Support for accredited photographers
# Technical Support
# Professional Equipment Hire Service**
# Pre-Purchase Product Evaluation**
# Service Discounts and Special Offers
# Regular Communication including the Latest Product Information updates
# Full access to the CPS website
of particular is priority servicing, pre-purchase product evaluation (pre-load of MK III ) and event support.
My mate shoots with the big guns 400/2.8 etc and is a CPS, he doesnt have the grief that another photog I know has had in getting his 5D fixed by canon.
(now all I need is 2 more L lenses... )
Jonathan