I was always an artist i grew up highly influenced with my mum being a master couturier in the fashion industry, i leaned at an early age a certain fashionable aesthetic from her being more sensitive to subtleties in design and how things related in proportion to each other this really helped me when i decided a career in the arts is me.
i didn't do well at school only excelling in art so when college came around i only had a few options to do art or commercial graphic design, i chose the later as being more practical and i was quite lucky to start work at an advertising agency straight after college
i worked for several big advertising agencies as a graphic designer mainly as a typographer at George Patterson Bates and Saatchi & Saatchi. I worked with top end art directors from which i learned the most important aspects to image making, art direction and the way to analyse and break down image elements and create something new with a clear artistic direction that communicates to all levels.
i don't think of myself as a reportage type of photographer i like contrived images ones that have been conceptualised, setup and executed.
I left the advertising industry after 7 years because i wanted more credit for my work as in advertising i'd work in large teams with lots of art directors and other third parties that had a lot of say in the creative projects, and i had very directional ideas i wanted to push forward, i thought with photography i can soley act as art director and photographer, not to say i cant collaborate or work in a group of creatives.
a year before i left advertising i had a stint with photography i thought myself with a canon digital ixus 2megapixel camera
i learned with digital it allows you to experiment and methodically learn from your experiments/mistakes virtually at no cost, i then moved onto a nikon coolpix 8700 which i took most of my first proper pictures when travelling as soon as i got back i quit my advertising job with grand illusions of being a travel photographer. It didn't really work out that way and for a couple of years i was just playing around with my coolpix and my d2x shooting whatever crossed my path. In that time around 2006 i came across this forum recommended to me by my friend Leigh and i started posting my coolpix experimentations, i had alot of support and encouragement and the people on the forum actively helped me to get better and better so thank you all in advance you know who you are.I then invested in a d2x for no good reason and started squeezing it for everything it could give me. I collected a whole range of stuff and in the space of a year i lost or broke most of it.
In mid 2006 i got my first break i shot heaps of social events with my d2x being my passport, i got snapped up by a press agency and i started shooting A-list social events for a job, i was lucky that most of these social events were fashion related and with my contacts in advertising i mixed in with that crowd quite well. At this time i knew i was heading somewhere and i could use this social lubricating as a passport into the heart of the fashion industry which i had my eye firmly on ever since i was a kid.
here is my journey
travel first, tassie, after this i was hooked

i started off very lucky just 6 months after shooting small fashion events for free i got commissioned to do a full on fashion ad campaign for Fred Bare, i got the lead from my mum who worked for them effortlessly for years. they liked my travel work and somehow thought i could handle kids fashion. i think at the time they were relying more on my knowledge in advertising then my skills with the camera.
My first real paid fashion advertising project for Fred Bare childrenswear, they gave alot of responsibility working with kids and lots of ethical issues involving advertising and kids had to be considered and handled carefully
this is also my first totally independent art direction job and i handled concept to casting from project logistics to post production, it proved i could with a very small team handle large advertising projects even though soley i was just a photographer, this project gave me more credibility and it was the perfect start.
Fred Bare Winter 2006

credits - my team, Fiona Sinclair and Kelly blair - logistics
art direction set design, photography post production - Me
i won this account for 3 seasons, 2nd season caused a controversy and after a hiatus got vindicated and re-won the fred bare summer 2007 campaign
Fred Bare summer 2006

Fredbare summer 2007

credits - Fiona Sinclair & Kelly Blair - logistics
art direction set design, photography post production - Me
My Fashion Week experience shooting fashion weeks and any fashion related event in Australia caused me to fly around on a whim to any fashion event i could get into just shot reportage style for magazines mainly for credit and for my personal fashion education and networking in the industry
I got enough credentials to shoot a fashion week season in Paris, Milano and New York
In New York I assisted Randy Brooke a famous NY socialite photographer and ace runway shooter, he worked for WireImage Getty in the U.S. and he recommended me to Getty in Australia, my 2nd big break.
Supermodel Lilly Donaldson at the Gucci Show

Giorgio Armani show

supermodel Lilly Cole

Press jobs with wireimage/Getty shooting the social scene celebrities i learned how to shoot quickly in manual and with just 1 lens a 17-35 f2.8 without thinking too much and how to meet deadlines. Press work isn't my best work but i admire those who can take a beautiful shot in a split second without the benefit of setup i'm till working on this, i'm not allowed to post my good pics from getty so these ones here are the ones i didn't submit
cindy crawford

Elle

Paris Opera Ballet

theatre

1st exhibition group show at MOP gallery 2005
composite rendering of opera house
also published on 4 page artist profile in Cream Magazine first published story on me as an artist

Travel 2006-2007 2nd set my travel work sums me up, i always try to play on a theme of duality, nostalgia, contrast and mood, mood being only a device i use to give an image a more dramatic feel it's never the over riding element to my images
this is how i view the world with a sense of mystique and romantacism
this is an excerp from my 1st solo photographic exhibition
Venezia Carnivale




my fav image ever, shot after Paris Fashion week walking home a dove flies past hope on Pont Alexandre III on a lovely Paris afternnon.







my Fashion Editorial work, fashion editorial period which is what i want to do
my kit comprised now of only the D2x 17-35mm lens which is use most of the time
85mm and a d200, rented lights and studio space. At this time i stop focusing on technical concerns
and started thinking carefully about the process of image making, technical became second nature.
My team consists of people i often work with makeup, hairstylists and my 2 amazing assistants from the Forum Fabrizio Cortesi and Elise Garner who have assisted me on most of my fashion editorial projects(unpaid work) pro bono thanks Fab & Elise
we all work for free to create what we love, i've learned that no one pays you properly to do what you love unless your the top 1% but I must say when i get advertising work i pay everyone accordingly
first editorial project with my 1st team

this one is a highly photoshopped image when you start out you rely on post quite alot but i slowly moved away from this style
title: Urban Punk Glam
Model - Nicole Sherriff @ Chic
Stylist - Estelle Deve
Hair - Jerome Cultrera
Makeup - Fern Madden
2nd US international pub, Paper Mag, shot in New York

title: Sin City
Stylist - Cameron Carpenter
Models - Sofie and Brittany @ Major NY
Hair - Mark Weiss
Makeup - Alex Almeida(MAC)
3rd US int pub, UCE mag

title: Narcissism
Stylist - Angela Wozniak @ T.I.D.
Model - Gemma @ Scene
Hair & Makeup - Jodi Gardner
1st international editorial New Zealand Pulp Mag

title: blade runner knights
Model - Lauren Burnett @ Chadwicks
Set design - Me @ The Nest
Styling - The amazing Bianca Chong
Hair - Hayley Benson @ Brad Ngata Hair Direction
Makeup - Fern Madden
Assistant - Fabrizio Cortesi
I'm in Vogue Australia

title: Rock Chick Advertorial
Model - Allegra Carpenter @ Viviens
Hair - Brad Ngata @ Brad Ngata Hair Direction
Makeup - Claire Thompson for Becca
editorial australia, Culture Mag

title: Celestial Disruption
Concept, Set & Styling - Me @ The Nest
Models - Charly Brown, Lauren Burnett, Brittany Hatfull, Zoe Loveland, Karla Divine @ Chadwicks & Lindsay Peacock @ Scoop
Hair Artisan - Kai Wong
Makeup - Rajlaxmi Khanvilkar @ T.I.D.
Assistants - Fabrizio Cortesi & Elise Garner
editorial australia, Culture Mag

title - pipedream
Styling - Me @ The Nest
Concept, Set Design - Me @ The Nest
Models - April Rose, Charly Brown, Paige Mynhoff, Sarah Townsend, Sarah Todd @ Chadwick & Lou Yang
Hair Artisan - Lyndal Ville @ Head Over Heals
Makeup - Karen Hopwood @ DLM
Assistant - Fabrizio Cortesi
during this whole fashion period i worked as a freelance press photographer which paid the bills barely
i'm now with Wireimage/Getty and i only shoot entertainment the arts and fashion for press, i fund all my fashion editorial projects to build a portfolio in the hope that one day ill get into a bigger fashion photography agency and have them do all the producing and runaround.
the right attitude has attributed to my success
if someone says jump i say how high
i'm fair, i help and give
i'm remarkably consistent, proactive and can deliver on deadlines no matter the personal cost
i get the job done.
and i also thank everyone who has helped me
i've been published
in numerous newspapers
Australian Creative
BLACK (NZ)
BLINK(US)
BELLE Australia
CLEO Australia
CULTURE Australia
CREAM 34, 35, 37, 38, 39, 40, 41, 42
FASHION TREND AUSTRALIA mag
Paper(US)
PULP (NZ)
Sydney Style mag
Shorelife
STUDIO BAMBINI Italia
YEN Mag Australia
Ragtrader
STYLE.COM
360FASHION
VOGUE australia Nov07, March 08